Looking for a quick way to improve your productivity? Here are 4 simple ways of improving your workflow: Mail for Macbook, Bitrix 24 CRM, Wunderlist and the LinkedIn rule of 2.
- Mail for Macbook: Having a simple, but effective email client can really help improve the way information is presented to you, how you organize emails that require actioning, project folders and archived emails, as well as giving you an appearance that fits your personality. I’ve used Outlook (for Windows and Mac) for years – largely because it was the most nuanced, function-rich environment for working in; however, the latest, horribly-glitchy version of Outlook left me looking for something more. In a busy week I tried Inky, Opera, Airmail, and a bunch of others, and despite some of having stand-out graphics and some nice features (Airmail being the second best), the one with the most “checked boxes” was Mail, the standard client packaged with the Macbook. Sure, a little tweaking was needed to optimize the font, signatures, and folders, but the overall mix of aesthetic and function has proven the winner.
- The LinkedIn “rule of 2”: Every day, find the time to market to at least two new clients on LinkedIn, I guarantee it will bring results. Firstly, make sure you use key words that apply to your specific specialty; open a new tab under the company website and find a registration form or email contact; make sure you send a current, polished CV; on the LinkedIn page, “visit” the profile of the staff member (pay less attention to companies with less than ten employees) who is most useful to you, be that the CEO, HR manager or senior project manager; send the key contact a brief message via InMail (get Premium membership – it is worth the small outlay) letting them know, in grammatically perfect and scrupulously edited language, who you are and why potential collaboration is a good thing, and tell them that you have sent in an application through their website, but “you are more than happy to send them a personal copy of your CV. Do this every working day and I guarantee you some of these self-generated leads will pay off. Give it a try and keep a record in a CRM (Customer Relationship Manager). If you don’t want to limit your marketing to LinkedIn, and I don’t; apply the rule of two any way you like—as long as you chase a minimum 2 leads per day.
- Get a Customer Relationship Manager: There are heaps of options out there – search under “best CRM” and see which ones you like. I use Bitrix24, which is a great CRM, and free if you have less than 12 team members, and providing you visit at least once every 30 days. The features are appealing, and it’s quite satisfying seeing “leads” converted to “companies”.
- Wunderlist: Again, I searched for ages for a decent to-do manager, which would do a better job than my trusted pad and pencil, but through which I could also link emails, calendar events, that kind of thing. Wunderlist is one of many to-do/task list applications out there, and it is IOS only, but explore the options, it can make a huge difference to how much trash you keep in your physical “cache”, and I personally find that knowing I have all the important stuff listed somewhere frees me up from the subtle stress remembering all that stuff causes me, and frees me up to focus on my paid work.
That’s it – 4 simple tools for improving your day-to-day work life. How about you? Have you got 4 can’t-live-without tools that make your workday that much more efficient or pleasant? Anyway, I hope you find this useful.